Supporting Your Favorite Players at the Jubilo Iwata Home Game Event

10/23/2024　Corporate Activities, Digital Printing

Roland DG supported Jubilo Iwata by running a booth where fans could create personalized bookmarks during the Jubilo Iwata vs. Sanfrecce Hiroshima match (Hamamatsu Photonics Match) on October 6 at Yamaha Stadium, Iwata, Shizuoka.

How the collaboration began

The collaboration began when we supported a special event for Jubilo Iwata in May (click here for event details). After the event, JUBILO CO., LTD. reached out to us about collaborating again with us, which led to the planning of this event. Roland DG staff demonstrated our products to Jubilo and proposed ideas based on what we excel at and what we can offer. Jubilo also provided suggestions to help us create content that would satisfy their soccer team supporters.

The theme of this event was “Enjoying something with Family and Jubilo in Autumn.” We proposed “Enjoying Reading in Autumn" by allowing supporters to select photos of their favorite players and add their names to create original bookmarks. The bookmarks were made from acrylic, offering more durability compared to paper bookmarks. Using our UV printer, which allows high-quality printing on a variety of materials, we helped fans support their favorite players in a unique way.

Content that resonated with supporters

The event took place over four hours, from the opening of the stadium gates until kickoff. Our mission was to print names on 300 bookmarks. Anticipating our booth to be one of the most popular, Jubilo provided us with a prime location in the event square. Thanks to pre-event announcements on Jubilo Iwata’s official website and social media, a line of supporters had already formed 30 minutes before the gates opened.

We prepared bookmarks with photos of 30 different players in advance. At the booth, fans could choose their favorite player, write the name they wanted printed, and watch the name being printed on the spot using our BD-8 desktop flatbed UV printer. Features such as being able to choose your favorite player, personalizing the bookmark with your name, and seeing the printing process made this a killer concept. All 300 bookmarks were reserved within two hours of the gates opening.

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  Our booth was set up in the prime spot at the event square entrance.

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  Many soccer supporters visited our booth.

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  Two UV printers working at full capacity

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  Printing for six people at once

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  Having their names printed added to fans’ special memories.

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  Fans selected their favorite tassel color and attached it to complete the bookmark.

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  Some fans captured their bookmarks on their smartphones.

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  Original, personalized bookmarks

Building a win-win relationship with Jubilo Iwata

JUBILO CO., LTD. is actively engaged in community contribution activities through SHAREN!, a social collaboration initiative promoted by the J.League (Japanese professional soccer league), which encourages the use of both sports and corporate resources to benefit the community. In this collaboration, we aimed to support Jubilo Iwata’s goals of enhancing fan engagement and strengthening the club’s uniqueness by leveraging our product strengths, such as on-demand, small-lot production and the ability to print on various materials to add value.

We believe this partnership helped increase our brand awareness while fostering trust with the local community.

Note: SHAREN! refers to collaborative activities involving three or more partners that create shared value. These social contribution activities are seen as key to ensuring the sustainability of regional communities, building relationships, gaining insights, and rediscovering the value of each stakeholder. Through SHAREN!, the J.League also contributes to the achievement of the UN’s Sustainable Development Goals (SDGs).