Hokusai’s Phoenix

Grand Opening of Roland DG’s New Head Office Exhibition Space

11/14/2023　Corporate Activities, Digital Printing

On November 1, 2023, Roland DG officially commenced operations at its new head office. In an exhibition space located at the entrance, we showcase works created by users and designers from around the world using our products.

Inspiring imagination in an exhibition space

With the concept of “a space that embodies the enjoyment of creation and moves people’s hearts,” the exhibition space introduces the top solutions from Roland DG worldwide. We have been planning the exhibition since 2022 to stimulate the imagination of visitors.

As you enter, the digitally restored reproduction of Katsushika Hokusai’s Phoenix Glaring in All Directions at Gansho-in Temple, printed with our UV printer, particularly catches the eye. Roland DG collaborated in creating the original-size digital reproduction, a key exhibit from the “Digital x Hokusai” Special Exhibition in 2022 (related article here). With the assistance of Ars Techne and NTT ArtTechnology, we faithfully reproduced the colors and delicate brushwork pursued by Hokusai in a reduced-size version (3,540×2,950 mm) for our lobby space.

Reproducing the oil smoke ink to reflect light

Reproducing the oil smoke ink to reflect light

Drawing upon inspiration from graphic decoration in the world of motorsports, we have included a strikingly decorated go-kart. We encourage visitors to take a close look. Also on display is a Fender electric guitar customized by ArtGuitar (USA) using a UV printer.

  • Decorated go-kart

    Decorated go-kart

  • Customized guitar by ArtGuitar

    Customized guitar by ArtGuitar

A large LED screen showcases Roland DG brand messages and interviews from the Hokusai project. Visitors can explore product videos on touch panel displays. We developed the visual app in-house using a low-code development platform.

  • A large LED screen

    A large LED screen

  • Touch panel displays

    Touch panel displays

Near the entrance, we also have on display sofas and chairs printed with UV printers on eco-friendly ethical leather from Kyowa Leather Cloth Co., Ltd., which we featured in interviews last year. These items were crafted with the collaboration of Public Co., Ltd., a manufacturer and seller of commercial furniture. We hope visitors can experience sitting on them and feel the smooth texture of the ethical leather and see the vibrant prints firsthand.

  • Printing Sofa

  • Printing Chair

Experience the diverse potential of UV printing

Show window corner

In a corner resembling a storefront, a variety of items customized with UV printers are exhibited. From brands worldwide offering services to customize products to your preference, we showcase items such as headphones from V-MODA (USA) and gin bottles from Wild Distillery (Denmark).

As part of our exhibition plan, we conducted an in-house design competition, and the winning design was printed on suitcases using UV printers by Multicopy Diemen (Netherlands), a company that specializes in original suitcases. The suitcases were not only displayed but also presented to the winners.

  • V-MODA headphones

    V-MODA headphones

  • Wild Distillery gin bottles

    Wild Distillery gin bottles

Multicopy Diemen suitcases

Multicopy Diemen suitcases with the winning design from the design competition

We also display items such as tea boxes featuring delicate designs provided by Roland DG China. Leather bags, wallets, and golf balls, all adorned with original designs, are showcased. Visitors can take home golf balls with our company’s logos upon request.

  • Delicate design tea boxes

    Delicate design tea boxes

  • Leather bag

    Leather bag

  • Leather wallet

    Leather wallet

  • Golf balls with printed logos

    Golf balls with printed logos

Customize your sports gear

Sports gear

Customization of sports items with original designs and personalization has gained popularity in the sports industry. We present various customized items using our digital technology.

SColors (Spain), featured earlier this year, customizes bicycles using our desktop-sized digital tools. They provided us with a special bicycle and matching helmet showcasing their comprehensive customization techniques. Additionally, we are displaying original skateboards designed by a professional female skateboarder which were presented at the TrueVIS Range Premiere (Barcelona) in January.

Furthermore, Shooter Padel (Spain) provided us with original rackets for padel, a sport popular in Europe that combines elements of tennis and squash. Stylish snowboard wear from Burton Snowboards (USA) is also exhibited.

Sports gear

Padel racket by Shooter Padel (left), helmet by SColors (center), snowboard wear by Burton Snowboards (right)

Introducing DGSHAPE’s latest solutions

DGSHAPE corner

Works created using milling machines for the dental and 3D fabrication industries from our subsidiary DGSHAPE are displayed as well. We are showcasing works from 224porcelain, an innovative brand of Hizen Yoshida pottery that was featured last year. Additionally, we are presenting samples of materials that can be milled using dental milling machines and the latest solutions for milling dentures.

  • “Fist of the North Star” motif sake bottle by 224porcelain

    “Fist of the North Star” motif sake bottle by 224porcelain

  • Popular pot and chopstick rest by 224porcelain

    Popular pot and chopstick rest by 224porcelain

We plan to add even more captivating artwork from around the world in the future. We invite you to visit our new head office and enjoy the fusion of artistry and digital technology.

* Our exhibition space is intended for corporate clients and is not open to the general public. We appreciate your understanding.

Entire exhibition space

Index